why big-name apps are stuck in the core, and why the future is single-celled

‘graveyard’ by Walter Smith, 2004 (flickr, cc)

There’s a graveyard somewhere with the word Core on it. Relying on a core function is a killer. Think Dropbox. Twitter. Whatsapp. Evernote. All apps heading for Core Graveyard.

Here’s the thing.

In the old days the way to get your app noticed was to offer something no one else did, or did as well/cheaply…